Flat Preloader Icon

Income investing has become a top priority for investors seeking stable returns. The quest for income has intensified over the past decade, driven by factors such as low interest rates, shifting demographics, regulatory changes, and pension scheme deficits. In this article, we will explore the trends and opportunities that have shaped the evolution of income investing.

The Hunt for Income in a Low-Interest World

One of the key driving forces behind the focus on income investing is the prolonged period of low interest rates. In the aftermath of the global financial crisis, central banks implemented quantitative easing measures and reduced interest rates, leading to a significant decline in income from traditional assets like cash and government bonds.

For instance, the average rate for UK bank savings accounts plummeted from 5.09% in 2008 to 1.18% in 2018. This decline in income has eroded the value of cash investments, particularly when considering the inflation rate. As a result, investors have had to expand their search for income by taking on more risk.

The need for higher returns has led investors to move up the risk spectrum, exploring alternative asset classes and investment strategies. Slowing global growth and an ageing economic cycle have further heightened the demand for income investments, as investors seek to balance higher risks with the potential for higher returns.

The Demographics Challenge

Demographic changes have also played a significant role in shaping the landscape of income investing. The world is witnessing a historic shift in age distribution, with more people over the age of 65 than under the age of five for the first time in history. This trend is expected to continue, with the number of people over 60 projected to more than double to over 2 billion by 2050.

The ageing population, particularly the baby boomer generation, presents both challenges and opportunities for income investors. Baby boomers, who are the wealthiest generation with an estimated $20 trillion in assets, are reaching retirement age at a rate of 10,000 per day in the US alone. To fund their retirement, this cohort is driving a sustained demand for investments that generate regular income.

Moreover, increased life expectancy and changing work patterns are reshaping the concept of retirement. With longer working lives and a shift towards knowledge-based economies, older individuals are staying in the workforce longer and saving for retirement well beyond traditional retirement age. This trend is expected to drive continued demand for income-generating assets, such as bonds, well into the future.

Regulatory Change Driving Demand

Regulatory changes implemented in the aftermath of the global financial crisis have had a profound impact on income investing. Stricter measures aimed at reducing risk have pushed insurers and pension funds to reassess their portfolios and seek income-related products.

The evolving regulatory landscape has opened up new opportunities for income investors. Products like target-date funds and income drawdown solutions are now available to savers, providing them with a range of options to generate income in retirement while balancing risk and returns.

Pension Scheme Deficits

Pension schemes, particularly those closed to new members, face significant challenges in meeting their cash flow obligations and achieving sustainable returns on their investments. Rising volatility, low returns, and unpredictable market conditions have worsened funding levels in these schemes.

To address these challenges, pension schemes are turning to income-generating products to enhance their investment returns. By investing in income assets, these schemes can make their investments work harder and meet their dual objective of generating income for cash requirements while growing capital over the long term.

The search for income has become paramount for pension schemes as they strive to bridge the funding gap and fulfil their long-term obligations to retirees.


The evolution of income investing has been driven by a combination of factors, including low interest rates, shifting demographics, regulatory changes, and pension scheme deficits. In a low-interest world, investors have been forced to seek income from a wider range of asset classes and take on higher risks.

Demographic changes, particularly the ageing population, have created a sustained demand for income-generating investments. Regulatory changes have pushed insurers and pension schemes to reassess their portfolios and seek income-related products. Pension scheme deficits have further emphasised the need for income to meet future cash flow obligations.As investors navigate the evolving landscape of income investing, it is crucial to consider a diverse range of asset classes and investment strategies. By understanding the trends and opportunities in income investing, investors can position themselves to generate stable income while managing risks effectively.