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Wholesale real estate investing involves identifying undervalued properties and then acting as a middleman to assign the purchase contract to another buyer. This allows investors to profit from the difference between the contracted purchase price and the resale price. Wholesale investing is particularly appealing to beginners because it requires minimal financial resources, no licence, and offers the potential for quick profits.

What is Wholesale Real Estate Investing?

Wholesale real estate investing is a strategy where investors focus on finding properties that are selling for below market value. These properties are often distressed or in need of repairs. The investor enters into a purchase contract with the seller, typically at a discounted price, and then assigns that contract to another buyer. The wholesaler earns a fee for facilitating the transaction.

Advantages of Wholesale Real Estate Investing

Low Financial Risk

One of the primary advantages of wholesale real estate investing is the low financial risk involved. Unlike other real estate investment strategies that require substantial capital, wholesalers can enter the market with limited funds. Since wholesalers don’t actually purchase the property, they are not responsible for financing or holding costs.

Quick Profits

Wholesale real estate investing offers the potential for quick profits. Once a wholesaler has identified a suitable property and secured a purchase contract, they can assign the contract to another buyer and collect a fee. The entire process can be completed within a short period, allowing wholesalers to generate income rapidly.

No Licence Required

Unlike other real estate investment strategies that may require a licence, wholesale real estate investing can be done without any formal qualifications. This makes it an attractive option for beginners who are looking to enter the market and gain experience before pursuing other investment strategies.

Learning Opportunities

Wholesale real estate investing provides valuable learning opportunities. As a wholesaler, you will gain experience in finding and analysing deals, negotiating with sellers, and building a network of buyers and investors. These skills are transferable and can be applied to other areas of real estate investing.

Networking Opportunities

Wholesaling real estate allows you to build a network of buyers, sellers, and investors. This network can be invaluable for future investment opportunities and partnerships. By establishing relationships with other industry professionals, you can gain access to a wide range of resources and potential deals.

Disadvantages of Wholesale Real Estate Investing

Uncertain Income

One of the main disadvantages of wholesale real estate investing is the uncertainty of income. Wholesalers are not guaranteed a steady stream of income and must rely on finding suitable properties and buyers. The number of successful deals can fluctuate, resulting in inconsistent earnings.

Finding Buyers

Another challenge in wholesale real estate investing is finding reliable buyers for the properties you have under contract. Wholesalers must actively market their deals and build a robust buyers list. Without a network of interested buyers, it can be difficult to assign the contracts and close the deals.

Legal Considerations

Wholesale real estate investing operates within the legal framework of the real estate industry. While it is generally considered a legitimate practice, there may be specific regulations and requirements that vary by state or territory in Australia. Wholesalers should familiarise themselves with the legalities and regulations in their area to ensure compliance.

Time and Effort

Wholesaling real estate requires time and effort to identify potential deals, negotiate with sellers, and manage the transaction process. It can be a demanding endeavour, especially for beginners who are still learning the ropes. Wholesalers must be prepared to invest their time and energy into finding and closing deals.

Finding Wholesale Deals

One of the key aspects of wholesale real estate investing is finding suitable properties to wholesale. Here are some strategies you can use to locate potential wholesale deals:


Networking is a powerful tool for finding wholesale deals. Attend real estate networking events, join investor groups, and connect with experienced wholesalers. By building relationships with other industry professionals, you can gain access to off-market deals and potential partnerships.

Direct Marketing

Direct marketing involves reaching out to property owners directly to inquire about their interest in selling. This can be done through mail campaigns, cold calling, or door-to-door visits. Target distressed properties or properties with potential for value-add opportunities.

Online Platforms

Online platforms, such as real estate marketplaces and listing websites, can be a valuable resource for finding wholesale deals. Regularly monitor these platforms for properties that meet your criteria. Additionally, consider joining online forums and communities where wholesalers share information about potential deals.

Local Auctions

Attending local property auctions can provide opportunities to find wholesale deals. Distressed properties or properties with motivated sellers are often auctioned off at discounted prices. Conduct thorough research on the properties before the auction and set a maximum bid to ensure profitability.

Legal Considerations

Wholesale real estate investing operates within the legal framework of the real estate industry. It is essential to understand and comply with the legal requirements and regulations in your specific area. Here are some legal considerations to keep in mind:

Licensing Requirements

In Australia, wholesale real estate investing does not typically require a real estate licence. However, it is crucial to check the specific regulations in your state or territory to ensure compliance. Some activities, such as actively marketing properties or engaging in brokerage services, may require a licence.

Contractual Obligations

As a wholesaler, it is essential to understand the terms and conditions of the purchase contract. Ensure that the contract allows for assignment or transfer of the contract to another buyer. Seek legal advice to review and modify contracts to protect your interests and comply with applicable laws.

Disclosure Requirements

Transparency and disclosure are essential in wholesale real estate transactions. It is crucial to provide accurate and complete information to sellers and buyers. Disclose your role as a wholesaler and any fees or commissions involved in the transaction. Failure to disclose relevant information may result in legal consequences.

Compliance with Property Laws

Ensure compliance with property laws and regulations when wholesaling real estate. Understand zoning regulations, planning restrictions, and any other legal requirements related to the properties you are wholesaling. Failure to comply with property laws can lead to legal disputes and financial penalties.

Financing Wholesale Deals

Financing wholesale deals can be challenging, as traditional lenders may be hesitant to provide funding for properties without a clear exit strategy or substantial collateral. However, there are alternative financing options available:

Private Lenders

Private lenders, such as individuals or private investment firms, can provide financing for wholesale deals. These lenders are often more flexible and willing to consider the potential of the deal rather than relying solely on credit history or collateral. Build relationships with private lenders who specialise in real estate investments.

Hard Money Loans

Hard money lenders offer short-term loans specifically designed for real estate investors. These loans are based on the value of the property rather than the borrower’s creditworthiness. Hard money loans can provide quick financing for wholesale deals, but they often come with higher interest rates and fees.

Joint Ventures

Partnering with other investors or real estate professionals can provide access to additional financing options. Joint ventures allow you to pool resources and share the financial burden of wholesale deals. Develop relationships with experienced investors who may be interested in partnering on wholesale opportunities.


If you have the financial resources, self-financing can be a viable option for wholesale deals. By using your own funds, you can avoid the complexities and costs associated with traditional financing. However, assess your risk tolerance and financial position before committing significant capital to wholesale real estate investments.

Exit Strategies

As a wholesaler, it is essential to have clear exit strategies in place to ensure a smooth transaction process. Here are some common exit strategies used in wholesale real estate investing:

Assigning the Contract

The most common exit strategy in wholesale real estate investing is assigning the purchase contract to another buyer. This allows you to transfer your rights and obligations under the contract to a new buyer who will complete the transaction. As the wholesaler, you earn a fee for facilitating the assignment.

Double Closing

In a double closing, the wholesaler purchases the property from the seller and immediately resells it to the end buyer. The two transactions occur simultaneously or within a short period. This strategy requires coordination and careful management of the transaction process to ensure a seamless closing.

Backing Out of the Deal

In some cases, a wholesaler may choose to back out of the deal if they are unable to find a suitable buyer or if the deal no longer meets their criteria. While this should be a last resort, it is essential to understand the legal and financial implications of backing out of a contract.

Rehabbing and Selling

In certain situations, a wholesaler may choose to rehabilitate the property and sell it for a higher price. This strategy requires additional resources and expertise in property renovations and sales. Rehabbing and selling can potentially yield higher profits but also carries higher risks and time commitments.


In conclusion, wholesale real estate investing in Australia offers distinct advantages and disadvantages. It provides an opportunity to generate income with minimal financial risk and entry barriers. However, it requires effective marketing, negotiation, and networking skills. By understanding the pros and cons of wholesale real estate investing, you can make informed decisions and determine if this strategy aligns with your goals and circumstances.